@article{bejibecheur:hal-00991622, TITLE = {{Les strat{\'e}gies de positionnement responsable : le cas des tours op{\'e}rateurs}}, AUTHOR = {B{\'e}ji-B{\'e}cheur, Amina and Bensebaa, Faouzi}, URL = {https://univ-paris8.hal.science/hal-00991622}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, PAGES = {39-49}, YEAR = {2009}, KEYWORDS = {Responsabilit{\'e} ; tourisme ; l{\'e}gitimit{\'e} ; strat{\'e}gie}, HAL_ID = {hal-00991622}, HAL_VERSION = {v1}, }