Do we really have to be afraid of a threat in order to act? The mediating role of fear in the persuasive effect of the vividness and framing of a message on personal motivation and the effectiveness of a diabetes screening program - Université Paris 8 Vincennes - Saint-Denis Accéder directement au contenu
Pré-Publication, Document De Travail Année : 2023

Do we really have to be afraid of a threat in order to act? The mediating role of fear in the persuasive effect of the vividness and framing of a message on personal motivation and the effectiveness of a diabetes screening program

Résumé

Being threatened causes fear but what role does it play in the cognitive processes involved in individuals accepting a healthcare approach? Our study predicts that a strong expression of fear by the vividness and framing of a message from a diabetes health campaign should threaten the subjects (threat severity, perceived vulnerability) and lead them to react emotionally, cognitively (recommendation efficacy related to the ability to adopt it) and conatively (intention to be screened for diabetes). The results show that fear due to the perceived threat mediates the persuasive effect of the vividness of the message on its efficacy, which itself mediates the effect of fear (and threat) on behavioural intention. In this context, fear could not only be felt in the face of a strong threat but could also mobilise cognitive resources and personal motivation influencing decision-making.
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Dates et versions

hal-04351408 , version 1 (18-12-2023)

Licence

Paternité - Pas d'utilisation commerciale - Pas de modification

Identifiants

  • HAL Id : hal-04351408 , version 1

Citer

Sophie Henry, Guarnaccia Cinzia, Jean-François Verlhiac, Corinne Mazé, Laurence Masse, et al.. Do we really have to be afraid of a threat in order to act? The mediating role of fear in the persuasive effect of the vividness and framing of a message on personal motivation and the effectiveness of a diabetes screening program. 2023. ⟨hal-04351408⟩
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